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【逐(zhu)夢新征程 青春(chun)正(zheng)當時】省廣集團堅持“三(san)個聚焦” 畫好青春(chun)“同心圓”
2022-04-11

? ? ? 編者按


? ? ? 未來(lai)屬(shu)于青(qing)(qing)年(nian)(nian),希(xi)望(wang)寄予青(qing)(qing)年(nian)(nian)。廣新集(ji)團(tuan)(tuan)黨(dang)委和(he)各所屬(shu)企業黨(dang)組織(zhi)高(gao)度重視(shi)青(qing)(qing)年(nian)(nian)工(gong)(gong)作,把青(qing)(qing)年(nian)(nian)員工(gong)(gong)作為推動(dong)改革發展(zhan)(zhan)事(shi)業的(de)生力(li)軍,關注(zhu)青(qing)(qing)年(nian)(nian)愿望(wang)、傾聽青(qing)(qing)年(nian)(nian)心聲,不斷為青(qing)(qing)年(nian)(nian)成長成才、建(jian)功立業賦能搭臺,涵養有利于青(qing)(qing)年(nian)(nian)實(shi)現自我價值、放飛青(qing)(qing)春夢(meng)想的(de)良好生態,大力(li)建(jian)設“青(qing)(qing)春廣新”,為推動(dong)集(ji)團(tuan)(tuan)高(gao)質(zhi)量(liang)發展(zhan)(zhan)匯(hui)聚磅礴青(qing)(qing)春力(li)量(liang)。在中國共青(qing)(qing)團(tuan)(tuan)建(jian)團(tuan)(tuan)100周年(nian)(nian)到來(lai)之際,集(ji)團(tuan)(tuan)團(tuan)(tuan)委組織(zhi)開展(zhan)(zhan)“逐(zhu)夢(meng)新征程(cheng) 青(qing)(qing)春正當時”系列報道,展(zhan)(zhan)示(shi)集(ji)團(tuan)(tuan)系統的(de)特色團(tuan)(tuan)組織(zhi)活(huo)動(dong)、青(qing)(qing)年(nian)(nian)工(gong)(gong)作品牌和(he)青(qing)(qing)年(nian)(nian)先進典型事(shi)跡,展(zhan)(zhan)示(shi)青(qing)(qing)年(nian)(nian)員工(gong)(gong)緊跟黨(dang)的(de)步伐、勇擔(dan)改革攻堅重任、助力(li)創新發展(zhan)(zhan)和(he)投身重點項目建(jian)設的(de)青(qing)(qing)春風采。


? ? ? ?省廣集團堅持黨建帶團建,以“三個聚焦”為軸,大力加強青年思想引領,服務青年成長成才,助力青年擔當使命,不斷提升青年工作的吸引力和凝聚力,擴大青年工作有效覆蓋面,畫好青春同心圓,為建設國際化營銷集團匯聚青春力量。


? ? ? 聚焦(jiao)思想(xiang)引領,持之以(yi)恒抓好青年(nian)理論(lun)武裝。省廣(guang)集團始終把思想(xiang)政(zheng)治(zhi)引領放在(zai)首位,堅(jian)持在(zai)青年(nian)員(yuan)工(gong)(gong)中(zhong)廣(guang)泛開展“不忘初(chu)心、牢記使(shi)命”主題(ti)教育(yu)、黨史(shi)學習教育(yu),部(bu)署推進“喜迎二十(shi)大(da)、永遠跟黨走、奮進新征(zheng)程”主題(ti)教育(yu)實(shi)踐活動,增(zeng)進青年(nian)員(yuan)工(gong)(gong)對習近平新時代中(zhong)國(guo)(guo)特色社會主義思想(xiang)的(de)(de)政(zheng)治(zhi)認(ren)同(tong)(tong)(tong)、思想(xiang)認(ren)同(tong)(tong)(tong)和(he)情感認(ren)同(tong)(tong)(tong)。注重(zhong)結合企(qi)業(ye)(ye)實(shi)際(ji)(ji),圍繞習近平總書(shu)記關于青年(nian)工(gong)(gong)作(zuo)、文化強(qiang)國(guo)(guo)和(he)數字經濟的(de)(de)重(zhong)要指示精神,對照“三個轉變”“數字中(zhong)國(guo)(guo)”和(he)“加強(qiang)國(guo)(guo)際(ji)(ji)傳播能力建設”有關要求,號(hao)召廣(guang)大(da)青年(nian)員(yuan)工(gong)(gong)以(yi)中(zhong)華(hua)民(min)族(zu)(zu)偉大(da)復(fu)(fu)興為(wei)己任(ren),把“小我(wo)”融(rong)入(ru)企(qi)業(ye)(ye)發(fa)展、民(min)族(zu)(zu)復(fu)(fu)興的(de)(de)“大(da)我(wo)”,用青春和(he)創意為(wei)中(zhong)國(guo)(guo)品(pin)牌賦能。四十(shi)三年(nian)與客戶(hu)同(tong)(tong)(tong)成長,四十(shi)三年(nian)初(chu)心歷久彌(mi)堅(jian)。“中(zhong)國(guo)(guo)廣(guang)告行(xing)業(ye)(ye)扛(kang)旗者”的(de)(de)企(qi)業(ye)(ye)畫像背后,是省廣(guang)青年(nian)舍我(wo)其誰的(de)(de)銳氣、攻堅(jian)克難(nan)的(de)(de)斗(dou)志和(he)腳踏實(shi)地的(de)(de)奮斗(dou)。他們助(zhu)力企(qi)業(ye)(ye)先后牽(qian)手廣(guang)汽、藍月(yue)亮(liang)、海天、水井(jing)坊等一(yi)批優秀企(qi)業(ye)(ye),實(shi)現了(le)眾(zhong)多“中(zhong)國(guo)(guo)第一(yi)”的(de)(de)品(pin)牌夢想(xiang),以(yi)實(shi)際(ji)(ji)行(xing)動踐行(xing)“請黨放心,強(qiang)國(guo)(guo)有我(wo)”的(de)(de)使(shi)命擔當。


省廣集團堅持“三個聚焦” 畫好青春“同心圓”


? ? ? ?聚焦創(chuang)(chuang)意(yi)動(dong)能,立足優勢彰(zhang)顯青年(nian)使命擔當。省(sheng)廣(guang)集團充分挖掘青年(nian)員工(gong)的創(chuang)(chuang)新潛(qian)能,搭(da)建五四青年(nian)文(wen)創(chuang)(chuang)匯平(ping)臺,使青年(nian)員工(gong)的設計(ji)才(cai)能得到充分展現,進一(yi)(yi)步為(wei)企(qi)業(ye)發現和儲備高潛(qian)人才(cai)提供了(le)窗(chuang)口。新冠疫(yi)(yi)情(qing)暴發后,公(gong)(gong)(gong)司(si)團委(wei)以(yi)(yi)“云推進”模(mo)式線(xian)上(shang)(shang)開(kai)展“青春在(zai)(zai)奉獻”青年(nian)文(wen)創(chuang)(chuang)匯活動(dong),征集了(le)40多幅疫(yi)(yi)情(qing)防(fang)控及(ji)復工(gong)復產主(zhu)題海報,細膩刻畫(hua)了(le)省(sheng)廣(guang)青年(nian)“敢(gan)想(xiang)敢(gan)做”的奮(fen)斗(dou)精神(shen)和“青春戰疫(yi)(yi)”的奉獻精神(shen),以(yi)(yi)公(gong)(gong)(gong)益創(chuang)(chuang)意(yi)傳遞抗疫(yi)(yi)正能量。2021年(nian),結合企(qi)業(ye)特色開(kai)展“學百年(nian)黨史(shi)樹青春榜樣”青年(nian)文(wen)創(chuang)(chuang)匯活動(dong),引導青年(nian)員工(gong)以(yi)(yi)創(chuang)(chuang)意(yi)設計(ji)的形式學黨史(shi)、悟思想(xiang),活動(dong)共征集到50份對黨飽(bao)含深(shen)(shen)情(qing)的創(chuang)(chuang)意(yi)作品,作品展示及(ji)投票網頁訪問(wen)量短期內破兩萬,獲(huo)(huo)得了(le)業(ye)內及(ji)社會一(yi)(yi)致(zhi)好評。其(qi)中(zhong)(zhong)(zhong)(zhong),一(yi)(yi)支平(ping)均年(nian)齡(ling)不到26歲的青年(nian)員工(gong)創(chuang)(chuang)作團隊,通過數字(zi)山(shan)水畫(hua)卷《江山(shan)如此多嬌》的H5創(chuang)(chuang)意(yi)設計(ji),以(yi)(yi)數字(zi)技術(shu)融合創(chuang)(chuang)新表達,以(yi)(yi)“心目中(zhong)(zhong)(zhong)(zhong)的國(guo)(guo)之重器(qi)”為(wei)切(qie)入點,生(sheng)動(dong)展示了(le)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)共產黨的百年(nian)偉大(da)奮(fen)斗(dou)歷程。作品線(xian)上(shang)(shang)線(xian)下傳播(bo)覆蓋人群300萬人次,新華(hua)社、學習強國(guo)(guo)瀏覽(lan)量超100萬人次,并成功(gong)斬獲(huo)(huo)黃河獎(jiang)(jiang)公(gong)(gong)(gong)益廣(guang)告優秀(xiu)獎(jiang)(jiang)、TMA公(gong)(gong)(gong)益營銷類金(jin)獎(jiang)(jiang)等(deng)一(yi)(yi)眾獎(jiang)(jiang)項(xiang),在(zai)(zai)公(gong)(gong)(gong)司(si)履行(xing)國(guo)(guo)企(qi)責任的過程中(zhong)(zhong)(zhong)(zhong)彰(zhang)顯青年(nian)擔當。省(sheng)廣(guang)積極(ji)發起扶貧濟(ji)困(kun)捐款、防(fang)疫(yi)(yi)慰問(wen)捐贈、智贏脫貧計(ji)劃(hua)、防(fang)疫(yi)(yi)作品傳播(bo)等(deng)一(yi)(yi)系(xi)列公(gong)(gong)(gong)益活動(dong),號召廣(guang)大(da)青年(nian)員工(gong)參與其(qi)中(zhong)(zhong)(zhong)(zhong),深(shen)(shen)受各界認(ren)可。在(zai)(zai)公(gong)(gong)(gong)司(si)團委(wei)的帶(dai)動(dong)下,青年(nian)團員還自發地參與到各項(xiang)志愿(yuan)活動(dong)中(zhong)(zhong)(zhong)(zhong),截至2022年(nian)3月,全體在(zai)(zai)冊團員已(yi)登記志愿(yuan)服務(wu)時(shi)長累(lei)計(ji)達103127分鐘。


省廣集團堅持“三個聚焦” 畫好青春“同心圓”


? ? ? 聚(ju)焦需(xu)求(qiu)導向(xiang),用(yong)(yong)心用(yong)(yong)情(qing)(qing)服務(wu)青(qing)(qing)年(nian)(nian)(nian)成長成才。人(ren)才是省(sheng)廣最寶貴的(de)財富,是落實一切營銷戰(zhan)略布局的(de)基礎。省(sheng)廣集團強化業(ye)(ye)務(wu)培訓,助(zhu)力(li)(li)(li)(li)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)扎根廣告行業(ye)(ye),聯合多部門(men),結合實際業(ye)(ye)務(wu)需(xu)求(qiu)打造“青(qing)(qing)年(nian)(nian)(nian)說·樂學(xue)坊”內訓課(ke)程,為(wei)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)分享成功(gong)案例(li)經驗(yan),有(you)效提升(sheng)員(yuan)工(gong)的(de)專業(ye)(ye)素質及業(ye)(ye)務(wu)能(neng)力(li)(li)(li)(li),幫(bang)助(zhu)他們(men)快速實現行業(ye)(ye)認知與技能(neng)延展(zhan)(zhan)。加大關(guan)(guan)(guan)(guan)愛力(li)(li)(li)(li)度,助(zhu)力(li)(li)(li)(li)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)融入企業(ye)(ye)文化。大力(li)(li)(li)(li)推進青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)關(guan)(guan)(guan)(guan)心關(guan)(guan)(guan)(guan)愛行動(dong),從提高生活質量、滿足健康需(xu)求(qiu)的(de)角度出發,每周(zhou)組織羽(yu)毛球、籃球、足球活動(dong),并積(ji)(ji)極邀請外(wai)部單(dan)(dan)(dan)位(wei)(wei)開(kai)展(zhan)(zhan)友(you)(you)誼比賽(sai),凝(ning)聚(ju)了(le)(le)團結向(xiang)上(shang)的(de)企業(ye)(ye)氛圍(wei)。公司(si)團委先后(hou)承(cheng)辦了(le)(le)建(jian)(jian)黨百(bai)年(nian)(nian)(nian)主(zhu)題(ti)MV《少年(nian)(nian)(nian)》翻(fan)拍、運動(dong)會(hui)、登山節(jie)等大型活動(dong),有(you)力(li)(li)(li)(li)傳遞(di)了(le)(le)省(sheng)廣親(qin)情(qing)(qing)文化,提升(sheng)了(le)(le)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)的(de)向(xiang)心力(li)(li)(li)(li)和凝(ning)聚(ju)力(li)(li)(li)(li)。針對省(sheng)廣青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)對“單(dan)(dan)(dan)身問題(ti)”的(de)實際訴求(qiu),公司(si)團委積(ji)(ji)極踐行“我(wo)為(wei)青(qing)(qing)年(nian)(nian)(nian)辦實事”,協調各方資源(yuan),先后(hou)舉辦“The first time”“緣定七夕,情(qing)(qing)有(you)獨‘中(zhong)’”“情(qing)(qing)起深秋(qiu)·緣來心動(dong)”等交友(you)(you)聯誼活動(dong),邀請共建(jian)(jian)單(dan)(dan)(dan)位(wei)(wei)及部分優質企事業(ye)(ye)單(dan)(dan)(dan)位(wei)(wei)的(de)單(dan)(dan)(dan)身人(ren)士(shi)共同參與,增進了(le)(le)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)在職業(ye)(ye)發展(zhan)(zhan)、人(ren)際關(guan)(guan)(guan)(guan)系、婚戀交友(you)(you)等方面的(de)交流(liu),助(zhu)力(li)(li)(li)(li)青(qing)(qing)年(nian)(nian)(nian)員(yuan)工(gong)解決單(dan)(dan)(dan)身問題(ti),提升(sheng)了(le)(le)員(yuan)工(gong)的(de)幸福感(gan)和獲得感(gan)。


省廣集團堅持“三個聚焦” 畫好青春“同心圓”


? ? ? ?青(qing)年(nian)興則國興,青(qing)年(nian)強則國強。省(sheng)廣(guang)集團將持(chi)續深入貫徹習近平新(xin)時代中(zhong)國特(te)色(se)社會主義思想,不斷提升(sheng)青(qing)年(nian)工作質(zhi)量,以實(shi)際(ji)行(xing)動號召企(qi)業(ye)廣(guang)大青(qing)年(nian)永遠跟黨走(zou)、奮進新(xin)征程,堅(jian)持(chi)弘揚中(zhong)國文化、傳播中(zhong)國價值,助(zhu)推省(sheng)廣(guang)這(zhe)艘“廣(guang)告航(hang)母”繼續揚帆遠航(hang)!